Websites are not the only answer

Business websites are not the answer to your Business success

You may be surprised to learn that business websites are not the be all and end all to success online for your business.

Regardless of what you might think about the internet, your business website can only go so far…
So what am I saying – that you shouldn’t get a business website ? no not at all. However I am saying that you should think carefully about your business overall and not just the pretty website sticking out in front of everyone.
Believe it or not people want to do business with people. So what does that say about your website ? It means that it is simply a tool, a means to connect to people.
There are tonnes of ways to connect to new customers and prospects. Your website is only one of them. It is a mirror of what you can offer – it’s a shop front online.

What about Facebook and other social platforms ? They too are only platforms and connection points. I strongly believe that you cannot / should not survive strictly on Facebook alone as it is a social site – and strictly you don’t have full control over that platform… a website on the other hand is fully customised by you – and fully controlled by you. That is the big difference – you have full control. and you can sell what ever products you wish on your website – not having to bow to the social media’s convoluted rules etc…

So the biggest lesson we can get from this revelation is that there is more than one way to connect. Make sure you utilise every opportunity to have multiple fronts and connection points.
Now that is exciting as you can truly dominate then !


website giveaway tools to get more customers

website giveaway tools

The Success of your online business relies on good marketing, building rapport and developing lasting relationships. One of the ways to do this is to offer free website giveaway tools to your prospective clients to “encourage” them on why they need you and your services!

Free sessions alone, however, won’t sell you.  If, in your prospects mind, they got “fixed” during the free session, they see little reason to sign up for your whole program!  So give them an outline of your program, and plenty of reasons – both emotional and logical – to continue with you.

By using the right tools, you can better demonstrate your techniques, highlight your talent, and add greater value to your prospective clients. This also gives them another sales “touch” to remind them they need to get with your program.

This article explores how, by adding value to your free life coaching sessions, you attract a lot more clients.

In order to generate the maximum interest in your life coaching products and services, you need to be transparent and open. The easiest way to do this is to show prospects you are a real person, and offer real value.  Giving away free valuable information related to your free sessions is simply the best way to build instant rapport and trust.

There are three platforms or tools that you can instantly use to showcase your talents and capture new customers during and after your free sessions with them:

Free PDF Report

By giving away a free report or information session specific to your coaching niche, it shows that you are both serious and knowledgeable about your topic.  Probably the best time to offer this is BEFORE your free sessions, giving them a reason to sign up. These are excellent website giveaway tools.

This PDF, however, should not be some half-baked text document that no one cares about.  It needs to be a well structured document that poses a meaningful question and proceeds to answer the question in a concise and well documented manner, complete with diagrams, flow charts, etc.

Have you ever read a document that wets your appetite so much that you sign up for more information or their newsletter?  I know I have . . . I signed up, even though I knew what they were doing!

Your coaching “sales letter” needs to have a WOW factor to it.  Don’t just give out information.  Give your readers a REASON to get their free session or call.  The document should contain links to your website or lead capture page.  The whole point is to give them a reason to sign up for more, using great content to spark their interest and emotions.

icon-newsFree Audio Giveaway

The well rehearsed spoken word in the form of an audio program after the session gives people the flexibility to listen and review without the hassle of reading. Your coaching becomes the central reason  WHY they need to sign up for more. These are very powerful website giveaway tools.

Your tone and excitement can have a very strong influence on people. They instantly get to know your character and to some degree your personality, which is extremely powerful for a business / life coach.

Give access to this private audio posting to your prospect after the session, giving them a reason to return over and over again.  I would also recommend you get a written release from them to use their session as a public demonstration (or at least parts that can serve as a testimonial).  They may say yes without conditions, or you can offer them extra sessions or some kind of bonus as incentive.

A simple audio mp3 coaching session recording saved on your website needs to be easy to play by clicking a button. This way people can literally get to know you and fulfill their questions – which is why they seek you out in the first place.

Free Video Giveaway

A picture is worth a thousand words, goes the old saying.  In my view, a video could be worth a thousand pictures! Without a doubt one of the best website giveaway tools available.

Video is here to stay, and can be so useful to you as a coach in selling your services.  Create video slide presentations, a video of your speaking gigs, testimonials, a narrated compilation of pictures or animation, a “talking head” video of you simply explaining your value to prospects, or a combination of all of these methods.

Prospective clients will also learn so much more quickly by watching video coaching sessions. By hosting and promoting your videos on Facebook, Youtube, Vimeo or Amazon S3, you can become the expert in your niche in no time at all, and persuade people to follow you and sign up for your services.

The sky is the limit when it comes to video but – as with audio – you need to get permission from your clients or prospects in the form of a signed release if you plan to post or publish.

In Summary

By using these three platforms in conjunction with your free life coaching sessions, you gain instant credibility. Your visitors can see who and what kind of life coach you are, and what you have to offer.  Assuming these giveaways are full of great content, and are well structured, you will end up driving most of them to your lead capture page where they sign up for more stuff from you. Utilise the website giveaway tools when you can.

If, on the other hand, you do nothing other than free sessions, your prospects will neither remember you or have a reason to connect with you in the future.  Your sessions, then, become lost opportunities.

It’s really a no-brainer:  Use printed, audio and video giveaways to build your reputation and capture more new customer leads and sales.

If you want to learn more about how to setup and use the giveaway platforms I mentioned above, then Register your Interest Here ! (and Get started today) or ask us the know how to really attract more paying clients!)

5 Must Have Business Website Pages

Crucial Business Website Pages

In business you need clarity.  At the same time, you need to give your customers and prospects what they are looking for and fast! Feed them this in your business website pages.
This is also true for your coaching business.  In this age of the short attention span, your visitors are easily distracted.  If they can’t find what they are looking – fast and easy – they are more likely to leave your site and go to your competitor.
Direct your visitors and clients where you want them to go.  Fast.  If you are a life or business coach, this might mean sending them to an article, post, advertisement or other business website pages that allows them to get answers to their life or business problems.
Your website can either make or break your professional image, so make sure it looks professional!  All too often people set up websites that look nice, but forget the essentials, i.e., several pages you must have in order to meet basic online business practices.

It is therefore imperative to have a well constructed website with a minimum of these five pages:

websiteAbout Page

This page tells people who you are and what you do – a crucial piece for coaches.  It should tell a brief story of your pertinent background, and announce your relevant philosophy.
This page informs visitors all about you and your business, your ideals, how to contact you, and other pertinent details.  Make it warm, easy to read and unique.  Ideally, you should post of nice picture of you that helps make a better connection with your audience. Your visitors should feel comfortable doing business with you (and your company).

Products Page

This is the page that showcases your products and services. It is important that the page is setup in a systematic manner, so people can find your products or services easily and don’t get distracted.
Too many products on one page can have a cluttering effect. If you have more than 4 products, consider setting them up in some sort of logical order, like category,  price, or alphabetically. It is best accompanied with pictures, (even if it’s a software product where you can showcase a representation of the product).

News Feed or Blog Page

This is where all the latest news and information can be posted, like latest events and any product specials you may have. In the coaching business, you would share some good news snippets or testimonials of your latest customers’ success stories. It can be full of pictures and videos if you wish – something to get attention and generate interest in your coaching and events. This is great for your business website pages as it generates interest!

Disclaimer / Terms of Service Page

It is imperative that you cover yourself legally.  Always include a Disclaimer and/or Terms of Service page. Without this, you could be exposing yourself to potential legal problems down the road.  There are a number of sample templates that can be used, but above all, read and check that the documents you want to use actually suit your specific needs.

Privacy Policy Page

Whenever you collect data or details like names and emails of your customers, you need to explain what you are doing with them. Basically, you are stating that you will be in control of the data and will not use the data in any inappropriate manner. Once again  there are a number of sample templates that can be used, and you should check that the document or wording suits your needs.

Learn More

While, obviously, you could add other pages as you feel the need, or as your services expand the pages mentioned here are the basics. When set up correctly, these business website pages work together to help boost your coaching business and professional image.
In another article, I will explain how your coaching business can showcase free sessions or training to pick up new customers.  To find out more, and see how all of these are are created in an easy step by step fashion – simply click here to discover it all.

3 steps to expose your online business

Expose Your Online Business

Owning a business can be challenging in today’s fast paced world. Getting the right kind of marketing is really to expose your online business… Although it can be even more difficult when you don’t really know what your message is . . . and prospective buyers don’t know where to find you!

Even when you know what you’re about, and you’re convinced that you need a better online presence, fear and lack of what to do next may often prevent you from promoting your coaching business, or even starting to do this in the first place.

It is vital today to get online and in front of your audience and expose your online business… if you want to succeed as a business owner in this 21st century of tech!   Here are my 3 main steps to start showcasing your business right away . . . and for the most part, they’re free!

1. Write out your Business Mission Statement

Without doing this, you may find yourself floundering and going nowhere fast.  No doubt you have heard the saying, “A ship without a rudder may end up anywhere but the planned destination.” Avoid the directionless drift, and get clear on your mission and destination. This can be achieved in about 100 words, with specifics, and when you are done, hang it on your office wall. Most importantly – read it frequently to keep your ship on track; and place it on your website or social profile so others can clearly see what you do.

2. Market Your Particular Business both Online and Offline

That means a website, online profile and social network; and physical business cards, flyers / brochures, and access to either email mail or phone. People want to deal with real people behind a business, not just a “faceless machine” that processes payments. Marketing is all encompassing and allows your business to stand out as the only logical option in your niche. If you can’t whip up a website and setup your online profile, then get help and get it out there quick. This is no time to be coy . . . expose your business to the world! Expose your online business.

3. Build Solid Relationships

People want to know that their questions and concerns can be answered.  They also want to know that, as their coach or consultant, you care!  Relationship building may mean sending them consistent email, letters or postcards.  Make sure you address their concerns and questions, providing them with quality (i.e., targeted to their needs) products and services.

Your website, online profile and social network makes this extremely easy and can even do it automatically for you. Once set up correctly, it can save you hours and allow you to get on with other aspects of your business.

Avoid doing everything yourself, and use the available tools at hand to streamline your business.  If you can’t set this up easily, then get help and save time and money from those who have done it before.

Once you master these three steps, you will see your business flourish beyond measure.

The Next Step…

If you want to move forward and get your own website and online presence – with YOUR details and YOUR interest, then simply get started here today: C

Building an effective website and online profile can be simple, and extremely effective.  Avoid the pain of trying to figure it all out for yourself, and Order Your website Today

IN MY NEXT BLOG POST, I will talk about the 5 must-have pages your website needs to have for you to stay ahead of the game.

5 Steps to Creating Great Blog Posts

The Secret to Creating Great Blog Posts

Do you know what your readership ? Do you know your how many people actually read your posts ?

Knowing these figures will allow you to better capture your audience and actually get them to engage, take action and remain interested in your posts. Get a better handle on your posts, and ‘shape your audience’ and persuade them to do actions – such as read this – or click that.

Here are 5 steps…

…to making great blog posts that will engage your audience to remain active.

1. Make a great hook headline. It should spark interest, create curiosity, and compel the reader to find out more. It’s like giving them a tease taste of your creation, so that they have to find out more. Use action words such as: Discover, How To, Learn, Laser Targeted, Imagine, Save, Free, Guaranteed, etc. There are a good number of these words that make people read more.ID-100238188

2. The first paragraph should pose a question, or make a bold statement. Something that sets the mood, and allows the reader to get an idea instantly of what you will feed them. Even if you don’t stick with that the whole way, you will nevertheless ‘suck them in’ to unearth what you are about to share.

3. The body of the post should address that question or statement, and why you have the answer. At the same time – it should be interesting and even a little cheeky at times. Outline everything in a systematic fashion that is easy to read. Use bullet points if necessary. What ever it is – keep it flowing and get to the point.

4. Write Naturally – keep it simple and don’t get too technical unless it is a special post in which the reader can get real answers to their technical dilemma. People like to read from a real person to which they can relate. Real people like to engage. They like to connect. Your text should make them feel comfortable – and does not belittle them. Your writing style is very important. Stories are a great way to deliver content – especially if you have “been there” and share your experience.

5. Use Pictures / Video and Audio to share your message. Some of your blog posts may be better served with pictures, some with video, and some with plain audio. You can of course use a combination of all three, but that will be very rare. At the least – use a picture that helps tell the story at a glance. (Example: if your blog post is about a race you attended, then include a picture of race in the post) – as it instantly builds a picture in the readers mind. Be careful that the picture cannot be misinterpreted for something else though. – and NEVER use rude crude or in appropriate pictures in your posts. Always stay “above board” as it is your whole reputation that you are talking about.

Use these steps and your readers will eat every word up like hot cakes on a cold day. Feed them what is relevant and what they want – with your spin on it.

Enjoy !

David C


Who Uses Video to Promote their Business?

After reading a little about web videos for advertising, you may be asking yourself just what type of businesses are taking advantages of this media? The answers are just about everyone who understands the concept of entertainment in advertising. Just about every business that has a website on the internet is now adding some sort of video advertising to their sites. Savvy businesses use Video. This ranges from car dealerships, travel agents, real estate agents and even manufacturers. They realize that they get the attention of a viewer right away if a video comes onto the screen instead of a simple advertisement. Department stores are also beginning to use video advertising on the internet not only on their websites, but also on internet advertising engines such as Google. It simple captures the attention of a potential buyer more than just a plain photo.

Imagine that you have a website that sells T-shirts, for example. A person goes to your website and sees a variety of T-shirts that are for sale. These are often pictured in photos either by themselves or on attractive models to make the T-shirts more attractive. Now imagine you have this same website but decide to implement video
advertising as part of your campaign. Instead of clicking on to a website that just depicts a bunch of models in T-shirts, you have a video where a model is wearing the T-shirt and talking about how much she loves her T-shirts from your company. Or, you decide to go the humor route, but it has to be memorable.

ID-100125666Travel agents are quickly discovering that video is the way to go when it comes to advertising on the internet. Videos of great places help sell. People feel as though they are taking a trip. They sometimes call this a “virtual tour” and it is really quite effective. Other retailers just talk to the camera, or do a slide show, or interview customers. This sparks imagination. It is a matter of selling the sizzle – not the steak. People want to feel good about the product, and that is what Video can do with ease.

Blitz The Competition with Powerful Video In Your Marketing

ID-10079627It might seem a bit Obvious, but there is time and a place for everything. Video is no exception…

BUT, if you understand the principle, then you will ALWAYS get this one right.

In order to Blitz the competition in your marketing campaign, you need to tackle the real issue…

People want Relevance and they want it at the right time.

This is the golden rule when it comes to the best use of video

If you understand this – you will never go hungry again…

You customers are always asking questions…

When they first get to your website, they want to know what it is about, and whether it will suit their needs or whether it will provide a solution to their problem.

If you know the answer to the questions BEFORE they are asked, and present them when the visitor asks them in their head, then you are essentially “reading their mind” and they are “guided to your solution” without them even knowing it.

Yep, that is the biggest secret when it comes to knowing what video to do and when to do it !

Video Marketing Essentials: Business Video Marketing Strategies That You Need To Consider

The Editing Software

This is what you need to look for if you want to do transitions for your video/video clips, fade-ins and fade-outs, cropping, picture and text insertions, audio and picture editing, and music intros. There are many different types of editing software out there which can help you with these. First, we look at transitions.

Transition is the process where you phase or bridge from one scene to another, where you can fade in and fade out, or where a new scene comes in and you can just go straight to the next thing. If you watch television movies or adverts, you watch how they shoot between scenes, wherein first they’re doing one scene and then all of a sudden they shoot to another person or another thing, or they might show text on the screen all of a sudden and then back to a person. Now these don’t have any transitions, they’re clean cut transitions. However, if you transition with some fade in or fade out, or one shoots off the screen and another one fades in beside it, that is called a transition. It helps bridge when you do lots of talking and you have to stop, edit, and you have to start talking again.

Cropping is when you have a large picture and you want to cut it down to a smaller size. The same goes for video. You can crop a large video and make it a lot smaller, you can zoom in to a particular person, or you can zoom out and see a landscape picture in the background. That’s very important because sometimes you need to zoom in to different things and zoom back out. That also works very well when you’re doing screen capture, or when you’re recording something on your screen. Sometimes you want to zoom in to something, especially for small texts, and then you can zoom in to that small text. People can then look at it and then you can zoom back out to the full screen again. You can crop, jump in and jump out, and zoom here and there.

Inserting pictures is the next big thing with your editing software. You might be filming people in the real world, and then you might want to have some sort of advert popping up in the background or beside you, or you want an arrow to point over something, or a star, or an asterisk, or something to do with another picture right beside your video portrait on the screen. You can add them afterwards, and you can also add text afterwards as well. For instance, if I’m talking to you about some sort of product or some sort of introduction to my business video, then i can have text added across the top of my screen. You just type it in and then afterwards your editing software will make it very, very easy to add to your video. However, it will still depend on which editing software you use.

Another important aspect is that you want to be able to edit your audio. Sometimes you talk, and you make a mistake here and there, and you need to take out some of the audio where you make your mistake, where you’re not quite happy with what you said. So, what you do is, you go into your editing software and you can cut and you can crop out and remove that section of the audio. You can even remove sections of the audio from this point, cut it, move right up to the beginning of it, and change the order of your voice. It is very important that your editing software does this and does it easily. If not, then have a look at some other software because this is one of the fundamentals of editing videos. Your editing software should be able to do some editing of music as well. You should be able to import a music file, a music intro, and a music outtake as well. Some of the editing software that’s valuable is the windows moviemaker for PCs and screen capture editing software like Camtasia, Camstudio, or GIMP. Now you want to be careful of which one you get because you cannot do everything with all of them. Some have certain features and others don’t. Now obviously, the paid versions and paid software is going to have a lot more features. You can film in the real world, import it to Camtasia, and do all the editing in there as well. You can do the same thing with Screenfly or Moviemaker, but I’m not sure how well it uses screen capture on it and you just have to be very careful with that. The other thing that you may use is iMovie. If you use a Mac, then iMovie can do a lot of these features as well.  You can do fade-ins, you can do introductions, you can do news clips, and those sorts of things. It’s very interesting once you get going because you’ve got a lot of templates to work with and that’s the beauty of some of these programs. Some of the editing software programs have a lot of templates which you can just use straight into your videos and that will save a lot of time.

Let’s now have a look at the Setting and the Film Crew. You might think that the film crew got to do with anything but it is very important that if you are the film crew, then you need to make sure that you can do certain things with your camera. When you’re the only person filming yourself, you can’t move around just like if someone else was filming you. If someone else is filming you, you can move around a little bit more, they can keep you in focus, and pan the camera across. However, if you just have a video camera on a tripod and you’re filming yourself, you almost have to stand still in the right position, in focus, otherwise you’ll move out of the center of the camera and they will lose you. It’s important to know whose going to be filming you, whether it’s yourself, or whether you’ve got a real video crew.

If I would be filming myself as a worker out on a construction site, sitting in an office chair won’t do any good. I would literally have to take my camera out and film outside of that spot because it will showcase the type of business I’m trying to portray. It’s very important to get that you’re business video suits your business type. If you’re some sort of office worker, then you can get away with sitting in an office or outside of an office.

However, the best way to portray your message is to actually get out and start moving, to use your hands to look at the camera. It all depends on where you are. If you want to have a decent setting behind you, you would want to make sure that you’re not in front of your front door. You would want to make sure you’re in the best location possible for your business, and it might be outside of your garden, or it might be outside of your advertising sign. It might be inside the office. You just have to be careful because you might be beside a busy freeway, you might be near noisy dogs, and you might have light in your eyes. If that’s the case, then you need to change the angle of your camera or move about so your setting is different.

Now you can film in a bad location and make it good, or you can film in a good location and make it bad. What I mean by this is you can have the best setting, but have your camera set up so it’s picking up distractions in the background. Or you’re not in the center of the camera’s focus and you could have power tools in the background or rubbish spread on the floor of your background. You want to make sure that you get a nice clean suite in the background. Remember that your setting is all about what people see in the camera. They’re not only watching you all the time, they’re also watching what’s in your background.

Now if you film in a bad location, you can make it good by focusing your camera into the right side of the person or picking out only the good background. For example, you might have a garden in the background, you might have some sort of open lawn, or the picture of the lake, or another house in the background, and then try and angle your camera so you’re not getting the bad elements; whether they are open drains and rubbish everywhere, or noisy children in the background, try and angle it so you can make the best out of the situation.

The next point to tackle is the Message. It is one of the most important aspects of your video. Why are we doing the video in the first place? We are trying to tell a message. What is it that you are trying to say to your viewers? Firstly, you need to introduce yourself; you need to introduce your business; what you do; but only briefly because it’s not about you doing your business, it’s really about your customer. So in your message, you should have an introduction, and then what you want the customer to do. You should have a call to action and there should only be one call to action. If it’s an introduction video, then the introduction video should be, “Hi, welcome to our site. We do this, we do this… be sure to check out and read this over here, or read this article over here, don’t forget to collect your free gift on the way…” You are telling them what to do and where to go. If it’s a lead capture video, you would just introduce yourself and then you would simply ask them to collect their free gift after leaving their name and email address. It’s a call to action. You are speaking directly to the person; you’re not speaking to the audience.  Just remember that your message should be targeted to your customer. Whether it’s just a prospect who hasn’t ordered anything from you yet or whether it’s a customer, you have to realize that they are very important. You’re not talking to anyone else but that one person, so just be sure not to talk about too many things at once. Focus on one thing and focus on the one person: Your customer.

Now let’s go to the Video Type. You want to be able to showcase an introductory video, or a lead capture video, or a sales page video, or even a training video, and they’re all different. An introduction video simply introduces yourself and your business and you ask them to come and explore your site. That’s basically all there is. It should only go from 30 seconds to a minute. A lead capture video, on the other hand, may go from 30 seconds up to a minute and a half, maybe 2 minutes, not more than 3 minutes. What you’re trying to do is tell the customer what they can get for free or what you can do for them if they simply leave their name and email address. So it’s all about what the customer can get by leaving their details and that’s very important. The video should be short, sharp, and to the point. You shouldn’t fluff around the edges and try to make it this or that. You’re not trying to sell anything; you’re trying to give them stuff in exchange for their details. A sales page video, on the other hand, can go between 2 minutes right up to 10 minutes. What you’re trying to do is explain the benefits, the features of the product that would suit the customer’s needs. Find the issue that the customer has, you aggravate the issue, and then you offer a solution. You do not necessarily sell, sell, sell. It is very important that you explain what the customer can get as a benefit by getting your product, and that’s what a sales page is all about. A training video is to the point and it may go between 2-5 minutes, right up to 2 hours. I don’t recommend that you do 2 hours at a time. I recommend you break it up into at least half hour blocks because people’s attention spans are very short and they get very tired of watching a video and trying to figure things out. So by putting it into half-hour segments, it allows them to have a break in the video, at least rub their eyes, grab a drink of water, and then start again on the next video. A training video should point exactly to where you want people to go. It should be step by step and it should explain things in a very easy to understand manner.

The next major important aspect for business video marketing is the Customer Benefits. It’s important that your customer can get a benefit from whatever you’re trying to give them, sell them, or show to them. They need to get some sort of benefit and even if it’s a free product, they need to get some sort of benefit going out of their way to grab your free product. If it’s a paid product, then they have to get a benefit for buying your product. Just remember that it’s all about the customer and their benefit. So when you’re talking in a video and you’re explaining about your product, you’re not necessarily going on about the features alone, you will be going on about the customer benefits. Now you can show some features of the product, but ultimately we all want things that will benefit ourselves. You have to look at that saying which is, “what’s in it for me?” This is the WINFM factor. The WINFM factor is when a customer will be asking, “What benefit will I get out of your product or your information or your advice?” “What benefit will it do for me?” It might be that some of the features in the product will benefit the customer, but you don’t want to go on all about the features. Just remember that the features are about the product and the benefits are about the customer. If you recognize that the customer benefits are most important, then you will far exceed anything else, and any sales coming after that will be really directed towards the customer benefit.

The next major issue we’ve got is the Length of the Video and The Producer. How long does your video go for? And here’s the answer: It should only go as long as necessary to portray your message and get off a customer benefit, that’s all. So if it’s an introductory video, it should only go for 30 seconds to a minute because you’ll be introducing yourself. You’ve said your message and you’ve asked them to do a call to action, you welcomed them, and that’s it. The length of the video depends on what type of video you will have and on how quickly or efficiently or well you can say your message and your call to action. It’s very important that you put a positive spin on these things as well because if you portray things in some sort of negative light, they’re going to think, “Well that video was way too short.” If it’s portrayed in a positive manner, they’ll go, “Wow is this it? Surely there’s got to be more,” and you’ve got to leave them with that feeling of wanting more. If you do a poor video, then the length of the video will really work against you, and for a good video, then they’ll want to get more and they’ll seek you out and go to your next video.

The producer should know how long the video goes for. He should see the beginning from the end, should know exactly what he wants in terms of putting the whole video together, and should have a vision right from the beginning.

The video needs to flow smoothly and you need to have time and Preparation to set up your camera properly. You need to set up the lighting correctly, you need to check out the audio to make sure you’re not getting background noise which is annoying to other people listening, and you need to look into the background for distractions. You need to make sure you’ve got your entire screen capture video web lights ready t o go if you’re doing a recorded video on your computer screen. You need to have things ready to go and at hand for when you need them and you’re not mucking around in there. Good preparation in the beginning would save a ton of time in the end.

The last aspect of video production and your business video production is the Medium. What platform are you going to be doing it all in, is it a CD, a DVD, a USB stick? What video format are you going to use? Is it an mp4, a mov, a wvm, or a flash file? Just remember that not all video types play on all players. For instance, a flash video will not play on an iphone or an ipad, and you’ve got to look at some of the movie files that will not play on some of the pc applications. It’s very important that you get an application which plays many video types. They can combine them properly. I find the mo4 format suits most devices and there’s a program out there which is the easy video player the easy video suite and it falls everything in together that makes it playable on all devices. You’ve got to consider what your video will be sitting on and whether it’s a desktop or whether it’s going to be an ipad or an iphone or some sort of android smart phone. You need to consider what your audience, your customer, will get out of it, how well it said in your video, and that’s important before you even start.

If you get all of these elements right, then everything will flow like clockwork. It’s important that you get it all correct; otherwise it’s all going to be all over the place. So the elements that we’ve gone through are the editing software, the settings, the film crew, the message, the type of video, customer benefits, the length of the video, the preparation, the producer, and the platform. Now if you have all of these working together, then everything will work smoothly for you.